Choice Hotels begins Experience More campaign
By Rob Bale
Choice Hotels Canada has begun a national brand campaign called “Experience More.” It consists of a series of travel suggestions that encourage consumers to visit Canadian locations. The campaign, developed by Push Media, includes television, digital and social media advertising. The creative depicts various Canadian travel moments.
“With ‘Experience More,’ we set out to create something bigger than a travel campaign,” said Kyle Verge, president and CEO of Push Media. “We wanted to spark national pride. This work is about celebrating the uniquely Canadian moments that make a trip unforgettable. It's a blend of creative storytelling, strategic media thinking and cultural authenticity. Working with our client, we were able to bring that vision to life from coast to coast, connecting Canadians not just to destinations, but to experiences that stay with them long after checkout.”