Humber Polytechnic breaks new campaign
By Derek Winkler
Humber Polytechnic of Toronto has begun a new campaign called “The You You Knew Was In You.” Developed by Broken Heart Love Affair, the campaign is intended to convey that the school takes an approach to post-secondary education that focuses on self-discovery. The creative depicts students singing an original song about their future selves. The campaign consists of digital, television, out-of-home and on-campus advertising, along with social media content. Media work is being handled by Push Media.
“At Humber, we believe the future version of you is already there, waiting to break free,” said Tammy Sadinsky, vice-president of marketing, communications and sdvancement at Humber Polytechnic. “Our new platform isn’t about reinvention. It’s about removing obstacles and providing the tools students need to discover their edge and become who they’re meant to be.”