Canadian Internet Registry Authority resumes campaign
By Derek Winkler
The Canadian Internet Registry Authority has resumed a marketing campaign called “Choose Success, Choose .CA” for second year. The campaign, develped by G&G Advertising of Toronto, promotes the use of a dot-ca domain name to Canadians setting up a personal business for additional income. The creative features a goose character named Bernard and consists of four online videos. These are accompanied by television, magazine, out-of-home and online audio advertising. The campaign is running in the Ottawa, Toronto, Vancouver and Montreal areas. Media work is being handled by Push Media.
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