Beneva sponsors Mississauga Marathon
By Derek Winkler
Insurance company Beneva has signed-on as title sponsor of the Mississauga Marathon for the next four years. The race, which will next take place on April 28, 2024, will now be known as the Beneva Mississauga Marathon. Beneva also sponsors marathons in Quebec City and Montreal.
“As a national Canadian insurance company, Beneva is proud to be involved in the deployment of a major event such as the Mississauga Marathon, thereby contributing to making sporting events accessible to all Ontarians,” said Jean-François Chalifoux, president and CEO of Beneva. “Being a partner of this event will enable us to share our mutualist values with the community and increase the reach of our brand across the country. As we all know, running has many health benefits, both physical and psychological, and can appeal to almost anyone. Our aim is to help create a friendly sporting event for families, runners and supporters alike.”