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Beneva reduces Meta advertising

Insurance company Beneva of Quebec City has followed the lead of a number of other Canadian organizations in announcing that it will “signigicantly reduce” its advertising on social media properties owned by Meta, including Facebook and Instagram. The decision is in response to Meta’s decision to remove Canadian news content from its services rather than comply with the Online News Act, which requires online properties to compensate Canadian media companies for the use of their content.

“At Beneva, we're fully aware of the impact that Meta's decision has on the Canadian media industry and population,” said Jean-François Chalifoux, president and CEO of Beneva. “In a show of solidarity, we're reducing our advertising spend on such platforms and redirecting it to Canadian media.”

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