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McCain releases regenerative agriculture ad

McCain Foods Canada recently released a video about sustainable agriculture to coincide with National French Fry Day. The video features actress Shannon Purser depicting the character Barb, which she formerly played on television series Stranger Things. According to the company, the intent is to “demonstrate the power of regenerative agriculture by showing the world that when we come together, we can bring anything back, even a beloved TV character who left us too soon.” The video promotes the company’s plan to implemente regenerative agriculture practices on all of its potato fields by 2030.

“Sustainability has become increasingly important for consumers, particularly the younger generation,” said Matt Kohler, managing director of Canada retail at McCain. “We want younger audiences to connect with those sustainability initiatives, to learn about regenerative agriculture, and to know that their purchases can make a positive impact for our planet.”

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