Destination Toronto continues See What We See campaign
By Rob Bale
Tourism organization Destination Toronto has released a new execution as part of its ongoing “You Gotta See What We See” campaign, which began last year. The series of videos depicts the city from the point of view of various creators who live there. The new video features music video director Julien Christian Lutz, known as Director X. The campaign is running primarily in New York, San Francisco, San Jose, Chicago and Washington, DC.
“To really get Toronto, you need to see it through the eyes of the people who make this city what it is,” said Paula Port, vice-president of global marketing at Destination Toronto. “Toronto is a reflection of its people. Their diverse perspectives and identities infuse the city's culture, festivals and food. It's what makes Toronto unique and special and worthy of a visit. We're excited to collaborate with our local creative community in sharing these stories with potential visitors through the ‘You Gotta See What We See’ series.”