Destination Toronto breaks new campaign
By Adnews Staff
Tourism organization Destination Toronto has begun a new campaign called “Never Have I Ever.” The initiative encourages residents of the city and visitors to share new experiences they have had in Toronto. The campaign is being conducted in collaboration with the City of Toronto, various BIAs, and businesses in the tourism and hospitality industries. The $4.2-million marketing campaign consists of social media content as well as digital, television and out-of-home advertising. It will run until Oct. 30.
The campaign also includes a mobile app called My Toronto Pass that highlights special offers on attractions, tours and other experiences.
“‘Never Have I Ever’ is part of a citywide conversation to get Toronto back on its feet by encouraging all of us to take a fresh look at our own city and explore Toronto's unique experiences,” said Scott Beck, president and CEO of Destination Toronto. "There is no full economic recovery until travel returns, and that recovery starts with us. It's time for locals and visitors from nearby cities to take in the experiences we may have walked by time and time again, or to rediscover the experiences we've missed since the start of the pandemic.”