McCain conducts Jumbo Crinkle Fries campaign
By Derek Winkler
McCain Foods Canada has begun a promotion for a new product called Jumbo Crinkle Fries. The campaign makes use of advertising creative designed to resemble oversized coupons for the product, emphasizing the large size of the fries. Each ad includes a quick response code that can be scanned for a coupon that can be redeemed at participating grocery stores. The creative is running on billboards, transport trucks and airplane banners. The campaign will run until Dec. 10 in Toronto, Montreal and Vancouver, supported with social media content.
“Our Superfries lineup has been a staple in Canadian households for years, so when it came time to introduce our latest innovation to the portfolio, Jumbo Crinkle Fries, we knew we had to do something big,” said Michael Embir of McCain Foods Canada. “We hope these jumbo coupons inspire Canadians to grab a bag of our new Jumbo Crinkle Fries and discover why they're our biggest, boldest fries yet.”