Little Canada debuts advertising service
By Derek Winkler
Toronto-based attraction Little Canada has introduced an advertising service called Mini Media. The attraction consists of miniature representations of various Canadian cities and landscapes. Through this new service, advertisers can now buy ad space on minature billboards incorporated into these scenes. The first advertiser to make use of the service is fast food chain Subway Canada. Creative work was handled by Dentsu, with public relations support from SpPR.
“We've known since inception that Little Canada could be a great platform for brands,” said Brad Ford, president and CEO of Little Canada. “Our miniature environment captivates audiences of all ages, who marvel at the feat of miniaturization of familiar locations, and revel in discovering iconic landmarks. We're hoping brands will take the opportunity to be featured in our unique environment to engage with audiences in a new, fun way.”