Little Canada hires Enterprise
Toronto-based tourist attraction Little Canada has hired Enterprise of Toronto to conduct a media relations campaign. The attraction, scheduled to open later this year, will consist of a series of miniature landscapes, landmarks and cityscapes intended to replicate a tour of Canada, accompanied by relevant sounds and scents. Through 2021, Enterprise will develop influencer and media relations campaigns intended to raise awareness and increase brand recognition of the new attraction.
“Little Canada’s mission is to create a unique experience of Canada for visitors that will evoke a sense of wonder and curiosity,” said Joy Evenson, director of marketing and sales at Little Canada. “We’re excited to partner with Enterprise, a firm that has a deep understanding and appreciation for our mission and the Canadian market.”