StableFeed hires Full Punch
By Adnews Staff
StableFeed, a maker of horse feed based in Rochester, MN, recently hired Vancouver-based Full Punch to conduct a rebranding initiative. The assignment included the development of the packaging for a new line of equine supplements. The branding is intended to convey that the products are “scientifically proven, natural foods made with a purpose.” The branding makes use of Victorian-style illustrations riders on top of the primary ingredient of each product. Full Punch is now developing new packaging for StableFeed’s larger-volume feed products.
“By turning the awe-inspiring ingredients into horses, the packaging shines a light on the difference between StableFeed and the competition,” said Chris Zawada, head of creative at Full Punch. “With a relatively small marketing budget, StableFeed requires hard-working, creative packaging that communicates the natural benefits and stands out on the shelf.”