Camden expands into Hong Kong
By Adnews Staff
Montreal-based advertising agency Camden has expanded its operations into the Asia Pacific region by opening an office in Hong Kong. The office is a full-service agency with a focus on digital content marketing, creative development and production. It will be headed by Lucie Marceaux, who has previously worked at 1969 Hong Kong, Forever Beta London and Ogilvy & Mather London. Its clients include asset management company Natixis Investment Managers, sports equipment company Decathlon and financial technology company Contineo. The new office will work in coordination with the company’s existing locations in Montreal, Toronto and Lyon, France.
“We are incredibly excited to bring Camden's creative expertise and energy to a city as vibrant and dynamic as Hong Kong,” said Mathieu Bédard, CEO of Camden. “This launch marks an important milestone on our journey as an agency. Our vision is to build a human-scale network that delivers the full spectrum of services required by brands and advertisers in a rapidly changing marketing landscape. Lucie Marceaux brings a wealth of international experience to the table with brand-building insights specific to the Asia Pacific market.”