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Camden releases promotional video

Toronto-based advertising agency Camden has released a video intended to promote its services in Canada, Europe and the Asia Pacific region. The creative, developed in-house, depicts the firm as “the creative agency for brands with drive.” It is the first in a planned series of ads that will run on Camden’s digital properties over several years. Camden has also redesigned its website to include a portfolio of its work.

“‘Pivotal Thinking’ goes way beyond a philosophy,” said John Dutton, chief creative officer at Camden. “It’s the innovative fuel that sets a higher standard for what we promise and deliver for our clients. Since it’s important for us to practice what we preach, we also apply it whenever we work together on our own projects. This film is the result. It’s a really fun ad for Camden that’s unusual, entertaining and represents exactly what we stand for as an agency.”

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