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Canadian Premier rebrands as Securian Canada

Toronto-based insurance company Canadian Premier has undertaken a rebranding initiative following its acquisition of Sun Life’s sponsored markets division. The company, along with affiliated company Valeyo, will now operate as Securian Canada. The new name reflects that of its US parent company, Securian Financial.

“The successful acquisition of Sun Life’s sponsored markets business provides scale to our services and is a catalyst to optimize all Securian Canada assets under one umbrella,” said Nigel Branker, CEO of Securian Canada. “We have strengthened our position and, through our combined offering, will now bring one voice and one brand to market. With an enhanced presence in the Canadian insurance industry, Securian Canada emerges as a leading insurance provider and progressive employer of choice in the Canadian financial institution and association and affinity markets.”

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