CCM Hockey extends deal with Connor McDavid
By Adnews Staff
Montreal-based sports equipment company CCM Hockey has extended its endorsement agreement with hockey player Connor McDavid of the Edmonton Oilers. The new agreement will begin with the 2022-2023 season. McDavid has been an endorsee of the brand since 2012. He will continue to wear CCM equipment and participate in promotional activities for CCM's new line of base layer products. CCM will also make a donation to the Edmonton Oilers Colby's Kids program, which provides opportunities for youth to play hockey.
“We are thrilled and proud to be extending our partnership with Connor McDavid, one of the most talented and accomplished players in the NHL,” said Marrouane Nabih, CEO of CCM Hockey. “Connor's skills make him a true asset to our team. We are honoured to support him in his dedication to the game and to have him as a part of the CCM family. We look forward to supporting Connor as he continues to excel both on and off the ice, and to working together to make a positive impact in the hockey communities and help giving access to hockey to more people.”