CCM Hockey readies Hockey House promotion
By Adnews Staff
CCM Hockey is preparing a promotion in Toronto called “CCM Hockey House” from Nov. 17 to 20. The company will redress a Toronto house as an “immersive hockey experience,” including an ice rink. A locker room area will display the company latest products and allow consumers to play hockey video game NHL 23 from EA Sports. A kitchen area will offer recipes by BioSteel. A lounge area will focus on CCM history. The Rink Of Dreams will allow consumers to participate in a series of on-ice challenges.
“We're excited to inspire consumers by creating a hockey space like Toronto has never seen,” said Robert Zaring, marketing vice-president at CCM Hockey. “This CCM experience will introduce the game to kids that have never had the opportunity to experience it before, give hockey players a taste of the pro life, all while having fun and building a foundation to take their game to the next level. We believe that after this event Torontonians will be energized and motivated to enjoy the game even more.”