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CIBC begins Canadiens campaign

CIBC has begun a new campaign called “At the Heart of our Celebrations” in association with hockey team the Montreal Canadiens. The campaign is part of the bank’s sponsorship of the team. The initiative invites Quebec consumers to visit a website at <> during November to submit a description of their ambitions. Some participants will have their ambitions fulfilled by the bank if they are related to the Canadiens, such as skating on the Bell Centre rink, meeting former players or attending a game with friends.

“CIBC has been part of Quebecers' lives for a long time, and today more than ever we want to help make ambitions real,” said Rosa Trunzo, regional head for the Quebec region of personal and business banking at CIBC. “We're bringing our purpose to life through our partnership with the Montreal Canadiens as we provide unique experiences for Habs fans as we all cheer for our team. We're proud to be putting fans ‘Au Coeur de nos celebrations.'”

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