Mercedes-Benz readies holiday promotion
By Adnews Staff
Mercedes-Benz Canada is preparing a holiday season promotion called “Maison Mercedes” in Toronto. The promotion consists of a temporary retail location that will be open from Nov. 18 to De. 24 in the city’s Yorkville neighbourhood. The location will display a collection of Mercedes-Maybach, G-Class and Mercedes-AMG vehicles. It will also incorporate a store that will sell Mercedes branded gifts and fashion products presented in association with the Canadian Arts and Fashion Awards.Participating brands will include Luxton, Sully & Son Co., Jewels by Alan Anderson, Mas, Sentaler and Hestia Jewels.
“Luxury has always been at the core of Mercedes-Benz,” said Andreas Tetzloff, president and CEO of Mercedes-Benz Canada. “With ‘Maison Mercedes,’ we're inviting Yorkville shoppers to experience a sensorial exhibition of luxury, while interacting with the world's most desirable cars. Like a runway presentation by any tradition-rich fashion house, ‘Maison Mercedes’ aims to transport its guests to another world; in our case, a luxurious world that is unmistakably Mercedes-Benz.”