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CCM Hockey breaks goalie campaign

CCM Hockey of Montreal has begun a marketing campaign called “We Are In Net” to promote its Eflex 5 line of equipment for goalies. According to the company, this is the first time CCM has conducted a campaign specific to goalie equipment. The initiative includes a 90-second launch video called “Anthem,” accompanied by additional online videos, social media content, website content and in-store materials. The creative is intended to highlight the “confidence from those who play this most difficult position, all over the world and at all levels of the game.”

“It takes a goalie to know a goalie, which is why we asked Andy Nulman, former recreational coalie, creative director and serial entrepreneur, to team up with our own global creative director, Sacha Ouimet, to bring to life this unique campaign", said Caroline Losson, chief marketing officer at CCM Hockey.

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