Hapbee hires BMD Publishing
By Adnews Staff
Hapbee Technologies of Vancouver, a maker of wearable magnetic field products, has signed an marketing services agreement with BMD Publishing of Williamsville, NY. The 12-month agreement encompasses the production and marketing of corporate podcasts and related materials. According to Hapbee, this is part of a new consumer electronic commerce strategy that will begin in the second quarter of the year. It will focus on educating potential consumers and fostering engagement.
“This is a very important year for Hapbee, particularly from a marketing and brand awareness standpoint,” said Scott Donnell, CEO of Hapbee. “To expand our user base, we need to educate our target market on our product. I believe that a winning marketing strategy will utilize podcasts as they continue to grow in popularity. BMD are experts within the world of podcast marketing, and we aim to leverage their expertise during our D2C e-commerce rollout.”