Dove readies Raptors promotion
By Adnews Staff
Unilever Canada is preparing a promotion for its Dove Men&Care product line in association with the Toronto Raptors basketball team. According to the company, the initiative will encourage Canadian fathers and children to share how they bond over basketball. Consumers can submit their experiences via the Toronto Raptors mobile application starting April 15. Participants will be entered into a draw for prizes including unspecified “bonding experiences.”
“Through our research, we found that involved fatherhood leads to an enriched life, benefiting their outlook on work, their relationships and overall quality of life,” said Pranav Chandan, marketing director of beauty and personal care products at Unilever Canada. “We believe there is a special bond that is formed when dads take the time to engage with their children through a shared activity. For many, including myself, watching or playing basketball together is a great way to do so.”