Hellmann's begins Main Flavour Energy campaign
By Rob Bale
Hellmann’s Canada has begun a campaign called “Main Flavour Energy” for its flavoured mayonnaise product line. The initiative features Jesse Heiman, an actor who has appeared in the background of approximately 100 movies and television shows. It consists of online content using the theme of a culinary background character, such as mayonnaise, moving to the foreground. Hellmann’s is a subsidiary of Unilever Canada.
“Hellmann’s has always been about helping people bring out the best in their meals,” said Harsh Pant, a senior brand manager at Unilever Canada. “With our growing Flavours line-up and the launch of Dijonnaise, we’re showing Canadians that mayo isn’t just a supporting ingredient anymore, it’s the main character. Jesse’s story made him the perfect partner to help bring that idea to life.”