Adidas readies Blue Jays campaign
By Rob Bale
Athletic apparel company Adidas Canada has signed a multi-year promotional agreement with the Toronto Blue Jays baseball team. Through this agreement, the brand’s ongoing “You Got This” campaign will be integrated into the team’s communications. It will make use of social media content depicting moments with Blue Jays players intended to illustrate “positivity and teamwork.” In addition, Adidas will become the official apparel sponsor of the Blue Jays Canadian Futures Showcase program for high school baseball players.
“Partnering with an iconic Canadian franchise like the Toronto Blue Jays is a pivotal moment for Adidas Canada,” said Kelly Graham, head of marketing at the company. “This collaboration reinforces our commitment to sport in Canada and to establishing a strong presence within the baseball community and with sports fans across the country. Our global brand campaign, which celebrates the joy of stress-free play and positive belief, aligns with the spirit of the game and its dedicated fans. We are thrilled to bring this message to life with the Toronto Blue Jays, celebrating every moment that brings joy to sport and its fans.”