Neo Financial conducts campaign
By Rob Bale
Neo Financial has begun a new brand campaign called “Get What You’ve Earned.” The national campaign, developed in-house, introduces new branding created by One23West. According to the company, it is intended to shift the company’s marketing from a product focus to a “more emotional” approach. It consists of online video and social media advertising. The creative seeks to convey that Neo Financial recognizes the effort that consumers expend to manage their money.
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