Sleeman begins Real Ones Know campaign
By Rob Bale
Sleeman Breweries has begun a new brand campaign called “Real Ones Know.” The campaign features professional golf caddie Dave Markle and is intended to recognize the contributions of those who work in supporting roles. Through June, consumers can submit a video of their own golf swing via Instagram to receive video advice from Markle. One participant will win a nine-hole round of golf with Markle as their caddie. The campaign was developed by One23West, with public relations support from Heads & Tales.
“Behind every clutch shot is someone hauling clubs and bringing calm in the chaos,” said Dana Brochu, national beer director at Sleeman Breweries. “That’s the caddie. Golf’s ultimate real one. Sleeman has built its legacy as a genuine Canadian brand who firmly believes in celebrating real, down-to-earth people. To us, a real one is someone who shows up when it matters, tells it like it is and stays true to their word. No one embodies that spirit more than Dave Markle. His grounded outlook, unwavering work ethic, and genuine love for the game, and for life, make him the perfect ambassador for Sleeman as we continue raising a glass to the real ones, both on and off the course.”