Sobeys begins picnic promotion
By Derek Winkler
Grocery store chain Sobeys has begun a promotion called the “So Canadian Picnic.” The social media campaign encourages consumers to gather for food during the summer. It is an extention of the chain’s ongoing “So Canadian” campaign. The effort takes the form of a contest which consumers can enter via Instagram or Facebook until June 16. Two winners will receive hosted picnic events for 25 people, including a limited-edition branded picnic blanket shaped like a map of Canada. Thirty additional winners will receive a “So Canadian Picnic Kit” containing Canadian-made food, a picnic blanket and a basket.
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