Anytime Fitness sponsors CFL
By Rob Bale
Anytime Fitness Canada has signed a sponsorship agreement with the Canadian Football League. The chain will now be the league’s official fitness sponsor. The agreement includes brand exposure on the sidelines of football fields through the regular season and the playoffs.
“We’re absolutely thrilled to have Anytime Fitness as the newest member of our CFL family,” said Tyler Keenan, chief revenue officer at the CFL. “We share the same values of strength, dedication and service to the community. At the heart of our partnership is a shared belief that with the right support and welcoming facilities, anyone can reach their fitness goals.”
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