CFL releases Tragically Hip apparel line
By Derek Winkler
The Canadian Football League has launched a collection of apparel co-branded with rock band The Tragically Hip. The limited-edition collection, produced by clothing brand Province of Canada, includes t-shirts and hooded sweatshirts displaying the band name and the names of the nine CFL teams. The merchandise is being sold on the Province of Canada website, the nine team online stores and in their stadiums. The promotion also includes nine team-specific posters, the proceeds from which will be donated to local food banks.
“At its heart, this partnership is about celebrating Canada,” said CFL commissioner Stewart Johnston. “The CFL has long brought communities together through the game of football, while The Hip’s music has told the story of our country for years. Combined with Province of Canada’s commitment to Canadian craftmanship, we’ve created a collection that represents the best of who we are as Canadians and that’s something our fans can wear with pride.”