TD begins Aeroplan campaign
By Rob Bale
TD, in collaboration with Aeroplan, has begun a new campaign promoting the travel benefits of the bank’s Visa card linked to the loyalty program. Developed by Leo Toronto, the campaign features the concept of a “Savecation,” being a vacation during which value has been maximized. The initiative is part of TD’s ongoing “More Human” campaign.
“Through a series of humorous, exaggerated reactions, the campaign captures those moments of vacation bliss, from a flight seat that suddenly feels a whole lot more comfortable when it’s booked with points, to the unmistakable freedom of travelling with free checked bags,” said Michelle Spivak, executive creative director at Leo Toronto.
« Back Next »
Comments
blog comments powered by Disqus