Echo sponsors WHL
By Derek Winkler
The Calgary-based Western Hockey League has signed a sponsorship agreement with Echo Power Equipment Canada. The company will be the exclusive outdoor power equipment sponsor of the league. The sponsorship will include a promotion called the “Echo Hat Trick Giveaway,” the winner of which will receive an outdoor power equipment prize package worth approximately $1,700. Echo will also receive exposure through the WHL’s digital properties and marketing materials. Echo has reached similar sponsorship agreement with the Ontario Hockey League and the Quebec Maritimes Junior Hockey League.
“Partnering with the WHL represents an exciting step forward for Echo in Canada,” said Amy Carter, national marketing manager at Echo. “The WHL, OHL, and QMJHL are deeply rooted in the communities they represent, and those same communities are at the heart of our dealer network and brand. We look forward to engaging fans throughout the season and introducing even more Canadians to Echo.”