Buffalo Bills conducts Cross Border Completion
By Rob Bale
The Buffalo Bills recently conducted a promotion called “Cross Border Completion,” aimed at Canadian fans of the NFL football team. Developed by Mosaic of Toronto, the promotion took place at Niagara Falls on Sept. 16. Former Bills players Ryan Fitzpatrick and Stevie Johnson, each standing on a branded boat on the river, completed a 50-yard football pass across the US-Canada border. The event was timed to coincide with the team’s home opening game on Sept. 17. It was conducted in association with Niagara Parks and Niagara City Cruises.
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