University Health Network continues campaign
By Rob Bale
University Health Network of Toronto has begun a new phase in its ongoing advertising campaign, “We Are UHNITED.” Tha campaign depicts the services offered by the hospitals in the network using real patients, doctors and nurses. Developed in-house, in collaboration with Someplace Nice, the campaign consists of television, radio, out-of-home, print and digital executions.
“Through this advertising campaign we are inviting our fellow Canadians to unite with us in our mission to advance health care at Canada’s number one hospital,” said Julie Quenneville, CEO of the UHN Foundation. “The breakthroughs that define UHN are made possible when patients, health care teams, researchers, donors and our community come together around a shared purpose. ‘UHNITED’ reflects the power of collective action and our belief that, together, we can create a healthier world.”