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Eating disorder campaign breaks this week

The National Eating Disorder Information Centre of Toronto has prepared a new campaign called "Not a Choice." timed to coincide with Eating Disorders Awareness Week 2017 from Feb. 1 to 7. Aimed primarily at young women, the campaign is intended to convey the message that eating disorders are not a choice but a biologically-influenced mental illnesses. The national initiative will consist of a number of educational and social media activities.

Six provinces and approximately 50 municipalities will participate. Local landmarks will be illuminated in purple during the week, including the Peace Bridge in Niagara Falls, the High Level Bridge in Edmonton and City Hall in Vancouver. The initiative also includes online materials at <>.

"By generating awareness, we can promote public understanding about these illnesses while also spreading hope to those affected," said Marbella Carlos, outreach and education coordinator at NEDIC. "We know that open, supportive dialogue can help break the shame, stigma and silence that affect those living with an eating disorder as well as the millions of others who struggle with food and weight preoccupation."

The National Eating Disorder Information Centre is a non-profit organization operated by the University Health Network.

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