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Hotel X Toronto hires Siren Communications
By Adnews Staff

Hotel X Toronto, a new hotel and recreation complex located at Exhibition Place, has retained Siren Communications of Toronto as its Canadian public relations agency of record. The hotel is scheduled to open in the summer. Hotel X Toronto is owned and operated by the Library Hotel Collection. This is the company's first property in Canada.
"The recreational facilities and location of Hotel X Toronto make it an urban resort, and yet its location downtown on the Exhibition grounds mean that guests have easy access to concerts, sporting events, the new Ontario Place recreation facilities, theatre and shopping, and of course, the CNE," said Ann Layton, CEO of Siren Communications. "Business travellers who are serious about fitness, wellness or a healthy, balanced lifestyle will love this hotel."