Rogers Media, Buffalo Bills hire Insight Sports
By Adnews Staff
Rogers Media and the Buffalo Bills football team have retained Toronto-based Insight Sports as the sponsorship agency of the Bills' upcoming NFL games in that city. Insight will develop and marketing sponsorship activities for the five-year, eight-game program. The agency will begin by searching for a title sponsor for the series. Sponsorships will consist of logo usage, promotional rights, in-stadium advertising, pre-game and post-game activities, hospitality and other media assets. "The NFL is one of the world's great sporting properties and we believe the Canadian market will enthusiastically embrace this series," said Kevin Albrecht, president and CEO of Insight Sports. The Bills' first game in Toronto will take place in August or September.