Wal-Mart Canada breaks new Quebec campaign
By Adnews Staff
Wal-Mart Canada has begun a new television advertising campaign in Quebec promoting its "Purchased in Quebec" program. The ads illustrate the products the company buys from Quebec vendors through a series of 30-second commercials depicting the memories of past workers in the province. Each ad ends with the copy, "We support Quebec's manufacturers and importers." The campaign, which was developed by Allard Johnson Communications, will run through the year.
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