Sponsorship roundup
By Adnews Staff
Video game company EA Canada has signed on as a sponsorship of the Bills Toronto Series of NFL football games. The company will use the game between the Buffalo Bills and the Miami Dolphins on Dec. 7 to promote it's Madden NFL 09 video game. The final round of a video game tournament called the "Canadian EA Sports Madden Challenge" will take place in the arena during the game. The winner will receive a trip for two to Beaches Resort and Spa in the Turks & Caicos to participate in the "International EA Sports Madden Challenge" final. Clips of the tournament will be displayed during the game on the arena's video scoreboard. Two fans will receive a prize package consisting of an Xbox 360, a Samsung high-definition TV, and a copy of Madden NFL 09. "Partnering with Canada's first-ever NFL regular season game gives us a chance to showcase the authenticity of the EA Sports Madden franchise to a football-savvy audience," said Paul Morassutti, director of Canadian sales at EA.