Ikea begins Sleepless Lamp campaign
By Rob Bale
Ikea Canada has begun a campaign called “Sleepless Lamp” intended to raise awareness of the ways in which povery distrupts the sleep of children. It consists of out-of-home advertising in downtown Toronto, as well as digital advertising and social media content on YouTube and Instagram. The company will also operate an installation at the Scarborough Town Centre from March 27 to 30.
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