Matte Equation conducts audio campaign
By Rob Bale
Skincare brand Matte Equation is conducting an online campaign called “The Ache of Almost.” The effort, which promotes the company’s Function Flow Cleanser, consists of an audio presentation incorporating a meditation narrative and a soundscape intended to depict the use of the product as “a deeply personal moment of reflection and renewal.” The audio track is available on Spotify, supported by additional content on Instagram.
“Skincare has always been a personal, grounding practice, and I wanted to acknowledge that,” said Matthew Celestial, president and CEO of Matte Equation. “With ‘The Ache of Almost,’ I wanted to use sound, story and meditation to connect people through something as simple as cleansing. Skincare should be more than functional. We deserve to feel it, live it and experience it all. This project invites people to turn self-care into something personal, reflective and cinematic.”