Keurig Dr Pepper conducts Crush campaign
By Rob Bale
Keurig Dr Pepper Canada is conducting a campaign in support of its Crush soft drink brand. The initiative, called “Your First Crush, All Grown Up,” promotes the launch of a new product called Crush Zero Sugar. It features the participation of actor Chad Michael Murray. The national campaign includes online video, out-of-home advertising, street posters, online display ads, social media executions and in-store materials. Additional elements include public relations and influencer activities, as well as a media tour and a prom-themed promotional event in Toronto. It was developed by Lg2, with media work by Starcom, public and influencer relations from Craft Public Relations, and additional support from Mosaic.
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