Chicken Farmers begin snack campaign
By Rob Bale
Chicken Farmers of Canada has begun a national campaign called “Chicken. Eat it Anytime.” Aimed primarily at Gen Z and Millennial-aged consumers, it promotes chicken as “the ultimate anytime protein snack” and an alternative to protein bars and powders. Developed by LG2, the initiative includes digital and social media advertising, out-of-home ads and podcast exposure. It will run until Sept. 30.
“The idea started with a simple question: why not chicken?” said Michael Laliberté, CEO of Chicken Farmers of Canada. “It’s time to think beyond traditional meals and recognize chicken as the go-to snack for energy, taste and trust in every bite.”
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