RXBar begins running campaign
By Rob Bale
Insurgent Brands is conducting a promotion for its RXBar protein bars called the “Run, Recover and Refuel Tour.” The promotion takes the form of a series of events in Toronto conducted in collaboration with running clubs We Run North York, High Park Rogue Runners and Liv’s Sweaty Run Club. The initiative also includes the participation of fitness personality Liv McIlkenny. Each event consists of a branded post-run recovery session with product sampling. The promotion will run through September. It was developed by MSL Canada, with additional support from Starcom.
“I am so excited to help in leading active Torontonians through a cool down series across my hometown,” said McIlkenny. “Partnering with RXBar protein bars for the ‘Run, Recover and Refuel Tour’ is a natural fit for me as they are my go-to no B.S. snack option that is delicious but also helps to fuel my active lifestyle.”