Under Armour, Bauer sponsor CHL
By Derek Winkler
The Canadian Hockey League has signed two new sponsorship agreements. Beginning with the 2025-26 season, Under Armour will become the league’s exclusive jersey, socks, training footwear and apparel sponsor of the league, while Bauer will become its official equipment sponsor. Both agreement will run through the 2030-31 season and include the CHL’s member leagues the Western Hockey League, the Ontario Hockey League and the Quebec Maritimes Junior Hockey League.
“We are excited to see the CHL's future take the ice in Under Armour uniforms,” said Dan MacKenzie, president of the CHL. “These jerseys represent more than just a new look. They reflect a shared commitment to performance, innovation, and style. From grassroots hockey to the world’s biggest stages, Bauer has demonstrated a deep commitment to innovation, safety, and performance; values that align perfectly with our mission to foster excellence both on and off the ice.”