Bauer expands Hockey Canada sponsorship
By Derek Winkler
Sports equipment maker Bauer Hockey has expanded its sponsorship agreement with Hockey Canada. In addition to being the official equipment provider of the organization, for the next three years Bauer will be its official team apparel sponsor. Bauer Hockey will provide the Canadian national hockey teams with branded apparel, It will also release a line of consumer lifestyle apparel and replica jerseys.
“For more than 20 years, we've been the official equipment partner to Hockey Canada, providing the best and most innovative product to help the athletes perform their best on the ice,” said Darryl Hughes, senior director of marketing partnerships at Bauer Hockey. “With the expanded partnership, we see opportunities to elevate the experience for fans with new branded lifestyle apparel and replica jerseys and for athletes with their apparel needs off the ice.”