Polar Ice, BeaverTails begin joint promotion
By Rob Bale
Polar Ice Vodka has begun a promotion in collaboration with snack food company BeaverTails to produce a limited edition Polar Ice Cinnamon Sugar Vodka during the holiday season. According to the companies, the vodka is intended to recall the flavour of a BeaverTails pastry. The brands will conduct in-store activited at participating Canadian retailers in November and December, during which consumers can sample pastries and buy vodka. Polar Ice is distributed by Corby Spirit and Wine.
“Polar Ice has remained dedicated to introducing innovative flavours over the past few years, and our Cinnamon Sugar Vodka reflects our mission to provide Canadians with enjoyable and fun flavour experiences,” said Meghan Ouellet, brand manager for Polar Ice at Corby. “This limited edition offering was inspired by consumer demand for cinnamon sugar flavours, and our partnership with BeaverTails has helped bring the spirit to life in true Canadian fashion.”