Jameson, Dickies begin joint promotion
By Derek Winkler
Corby Spirit and Wine has begun a promotion for its Jameson Irish Whiskey brand in collaboration with workwear company Dickies. The promotion takes the form of a limited-edition of apparel and accessories called “Crafted Together.” The collection includes a jacket, overalls, t-shirts, sweatshirts, caps and other items. The clothing features a customized graphic of the Jameson “Barrelman” character. The items can be purchased online at <http://www.dickies.ca/en/jameson>.
“Quality craftsmanship is a longstanding pillar of our Dickies business and deeply rooted in our workmanship community,” says Sarah Crockett, chief marketing officer at Dickies. “Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We're thrilled to collaborate with Jameson to commemorate our brand stories and, most importantly, celebrate our loyal customers.”