Widex conducts Stories We Hear campaign
By Derek Winkler
Widex, a company specializing in hearing aid products, has begun a campaign in Canada called “Stories We Hear.” The initiative consists of a collection of testimonials from hearing aid users encouraging consumers to act on their hearing loss. It includes personal stories from Canadians nationally describing how their lives have improved since getting a hearing aid. Hearing aids users can also submit their own stories at <https://widex.com/stories-we-hear>.
“‘Stories We Hear’ is an avenue for self-reflection that de-stigmatizes hearing loss through the experiences of Canadians of all ages, lifestyles and backgrounds,” said Brian Beatty, vice-president of marketing at Widex and WSAudiology in Canada. “We hope these stories inspire people to seek specialized treatment for their hearing loss as soon as possible, understanding that it can impact anyone at any age. The stories we heard have something in common: hearing aids users regret not doing anything to treat their hearing loss sooner.”