Widex signs promotional deal with Alan Cross
By Adnews Staff
Toronto-based hearing aid company Widex Canada has signed a promotional agreement with radio personality Alan Cross. Cross will participate in initiatives intended to raise awareness of the importance of hearing health and to reduce stigmas associated with hearing loss. Cross is best known as the host of syndicated radio series “The Ongoing History of New Music.” Widex has similar agreements with cellist Ida Riegels, flutist and pianist Brian Jackson, and classical guitarist Dominique Le Gendre.
“Alan brings a unique perspective from his craft as a broadcaster whose life revolves around sound,” said Brian Beatty, vice-president of marketing for Widex and WSAudiology in Canada. “He will be a valuable asset to Widex as we continue to bring attention to hearing health and developing solutions for better hearing.”