CTV signs Amazing Race sponsors
By Rob Bale
CTV has signed a series of sponsors for the upcoming ninth season of competition television program The Amazing Race Canada. Chevrolet will return for a ninth year, along with other returning sponsors Expedia, Desjardins Group and Guru Organic Energy. New sponsors this season include Samsung and Staples. The sponsorship agreements primarily consist of in-show brand integrations as well as social media exposure. Chevrolet will provide two 2023 Colorado ZR2 pickup trucks as part of the show’s grand prize. Guru will provide a trip for two around the world to the winning team, while Samsung will contribute a $250,000 cash prize.
“Audiences are eagerly awaiting the return of summer’s mega-hit series, The Amazing Race Canada, and we’re delighted to provide premium partnership opportunities for our returning and new partners,” said Perry MacDonald, vice-president of advertising sales and partnerships at Bell Media. “With our unique and seamless in-show integrations and activations, auxiliary content opportunities driving brand exposure across digital and social, along with exciting viewer contesting opportunities, season nine promises an amazing adventure for advertisers and viewers alike.”